Add a Promo Code to Your Email Marketing Campaign

• How do I use promo codes in my marketing emails?
• How do I add a promo code to a one-time email marketing campaign?
• How do I add discounts/promo codes to my email marketing templates?

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Exclusive email promotions can be a great way to spice up communications with your guests and give them another reason to return to the restaurant (and soon!). To add a promotion to your email template, you must create a discount with a promo code. Learn how to create a promo code: Get Started With Discounts. 
 

1. Once your discount and promo code have been created, mention your special offer in the body of your email. We recommend keeping this message short, sweet, and to the point.
   
   
   
   
2. Next, determine your call-to-action. In this example, we are adding a website link to Get Gift Cards.
   
   
   
   
3. Your promotion code will automatically populate in the template. Be sure the text matches the promotion code previously created on the discount page in Toast Web. 
4. If applicable, add another text block to note any exclusions that may apply to the promotion. This can include how long the promotion is running, how many times it can be used by a guest, or if the purchase of an additional item is necessary. 
   
   
   
   
5. Once you have entered all of your information for your campaign, navigate to the top-right corner of the page and select Save. Here is where you can also preview your campaign and send a test email to see how your guests will view the promotion. 
6. That's it! You are now ready to send your campaign to your guests.

After sending out your email campaign, review the performance of your promo code in the Sales Discount Summary Report. 

Build long-lasting relationships with your guests by engaging them with effective email marketing that brings them back through the door. Have a best-selling cookie? Offer it to your guests with their next purchase of a medium or large-sized coffee. Or, let your guests know about a special meal deal that'll make your restaurant the go-to spot for next Sunday's football game. 
 
Improve marketing outreach and keep guests coming back with integrated email marketing that helps you save time, drive sales, and maximize guest data. 
 

Interested in adding Email Marketing to your Toast Suite? Add it here!