Drive repeat visits with a simple, integrated loyalty program that rewards regulars -- whether in-store or online.Add Toast Loyalty
With Toast's Loyalty program, your guests can sign up for your Toast Loyalty program how, when, and where they want. There are several opportunities to encourage your guests to sign up for your program so that your guests have flexibility, whether that's through an in-store order at a quick-service restaurant or after paying through mobile payments at a full-service establishment.
In this Article:
First, check out a Toast customer spotlight on an Austin, TX pizza shop owner who has seen great success in using Toast Loyalty:
There are several ways your guests can enroll in your restaurant's loyalty program:
Sign Up on POS, Guest-Facing-Display, or Toast Go®Your dine-in guests can enroll in your loyalty program by providing their email address or phone number at the point of purchase.
You can configure whether your guests will sign up with an email or phone number in your back-end under
Guest Engagement in the navigation layout on the left side of your screen and by selecting
Loyalty settings. Learn more about how to set up your loyalty program in
Getting Started with Toast Loyalty.
During Checkout:
1. During checkout, the following prompt will appear, asking your guest if they would like to join the program. Note that these are shown on Guest-Facing-Displays, but staff members can also choose to sign guests up on their behalf.
Note: If a guest signs up via email or SMS text, they will receive future communications regarding the loyalty program.
Email sign-up:
Phone number sign-up:
Toast Go® 2:
2. Guests will enter their information and select
Claim Rewards to sign up.
3. If a loyalty account already exists from the email or phone number entered, the guest will earn reward points towards their existing account. A new account will be created with the information entered if a loyalty account does not exist.
4. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
Note: If you do not see this prompt for your guests, ensure your settings are configured under
Payment Options in your back-end. Check out
Get Started with Toast Loyalty for more information.
After Checkout on a Closed Check:
Staff members can also enroll guests in the loyalty program on closed checks. Usually, this workflow occurs at full-service restaurants.
Note: For full-service restaurants, check out
mobile payments for an improved way to allow your guests to sign up!
1. Guests will sign up for a loyalty account by writing their email or phone number on a printed receipt. You can also use this workflow to sign guests up for your loyalty program if they forgot to do so during checkout.
Staff members can then take those receipts and enter the information in the POS on a closed check.
1. Navigate to your
closed check. Note: You can only sign guests up this way if the check is closed.
2. On the guest's closed check, select
Update.
3. Select
Pay and then
Rewards Signup.
4. Enter the guest's email address or phone number when prompted.
5. If a loyalty account already exists from the email or phone number entered, the guest will earn reward points towards their existing account. A new account will be created with the information entered if a loyalty account does not exist.
6. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
Note: This is designed for sign-up by the guest, and not by the restaurant on behalf of the guest. Any guest signing up for rewards must be made aware of the terms and conditions, as well as the privacy statement, that apply to the rewards program. A restaurant may not consent on behalf of the guest.
1. If the guest is not signed into an Online Ordering account after completing their online order, they will receive a prompt asking them to sign up for both an online ordering and a loyalty account with the email entered on the checkout page.
2. If a guest is already signed into an Online Ordering account but has not signed up for loyalty, they will be prompted to join the loyalty program.
3. Guests will earn points for this visit and any sign-up bonuses you have added.
4. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
1. At checkout, a checkbox will appear on the app that guests can uncheck if they
do not wish to enroll in your loyalty program.
2. Guests will earn points for this visit and any sign-up bonuses you have added.
3. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
1. During checkout, guests can enter their email or phone number to sign up for the loyalty program.
2. Guests will earn points for this visit and any sign-up bonuses you have added.
3. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
1. After checking out, guests will be prompted to sign up for the loyalty program.
2. Guests will earn points for this visit and any sign up bonuses you have added.
3. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
Back to topSign up Up Through the Online Signup PageGuests are also able to sign up for loyalty without a purchase using your online loyalty sign-up link. Be sure to feature this link prominently on your restaurant's website and social media pages for guests to use.
1. To access this link, navigate to
Guest Engagement > Loyalty > Settings using the navigation layout on the left side of your screen.
2. Navigate to the
Promote Loyalty tab on the page.
3. At the bottom of the page, you will find your sign-up link. By selecting the
two pages icon on the right, you can copy the link and post it on your social media or website to encourage guests to sign up for your program.
4. The link lets guests enter their email or phone number to sign up for a loyalty account.
5. If a loyalty account exists for the email or phone number entered, the guest will earn points towards their existing account. A new account will be created with the entered information if a loyalty account doesn't exist.
6. Guests will earn points for this visit and any sign up bonuses you have added.
7. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
Additionally, there is a link on the signup page to look up an existing account if guests have lost their loyalty account information and want the information sent to them. This is also a unique link that can be found on the Promote Loyalty page in your back-end.
1. Clicking on the link will take guests to your online sign up page, where they can enter their preferred email address or phone number.
2. If a loyalty account exists for the email or phone number entered, the guest will earn points towards their existing account. A new account will be created with the entered information if a loyalty account doesn't exist.
3. Guests will earn points for this visit and any sign up bonuses you have added.
4. Depending on what signup method you have configured for your loyalty program, guests will receive a welcome email or text.
Back to topWelcome MessageUpon enrolling, Toast will send an email or text message to your guest, which contains information about the loyalty program, a link to their unique E-Loyalty Card, and a points balance summary.
You can customize a few things that appear in this email. To learn more, check out
Getting Started with Toast Loyalty.
Back to topDigital Loyalty CardGuests will receive a link to their Digital Loyalty Card, which will have information about the program and about their loyalty accounts, such as the number of points they have earned so far and a list of their recent activity.
Guests can access their Digital Loyalty Card directly from the Toast TakeOut app when viewing a restaurant.
 | A guest's Takeout account must have the same email or phone number as their loyalty account for the Digital Loyalty Card to be accessed. |
This card can be used to lookup accounts and earn points, but this is not the only way guests can continuously
earn points. Check out
Toast Loyalty FAQ to learn more.
Included in the Digital Loyalty Card:
- Guest's point balances and any rewards they have earned that are ready to redeem
- Information regarding all of the different ways guests can earn points
- Information on how your guests can redeem their points
- A list of all the credit cards attached to their account
- A list of their recent activity with the loyalty account
- A link to their QR code to scan to earn and redeem points
Here's a sample of a guest's Digital Loyalty Card:
